JAL’s Extensive Food Options–On the Ground

A few weeks ago my colleague Siva wrote about how Thai Airways is going to start selling in shops some of the sauces it uses for in-flight meals.

Over the weekend, during my holiday in Japan, I was walking around the Tokyo station area and stumbled upon a JAL office whose windows promoted ticket sales and a retail store. I was curious what JAL could sell so I went outside and found my question was naive: what can’t JAL sell?

The highlight had to have been all the food items so numerous you could have a full JAL meal from the comfort of your home–way more than just Thai’s sauces (however good Siva may think they are).

To start, have JAL’s signature “Sky Time” drink. For an appetizer, have a packet of fermented soybeans. For a soup, you have three options: curry, soba, and ramen. For your entree, choose one of three pasta dishes and then cap off your meal with some sweets.

In case you think my visit to the JAL store got Lost in Translation, here are some photos of the meal that awaits you–or maybe not.

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But what about the million yen question: were customers actually buying these foodstuffs? You bet. I saw one shopping basket filled with JAL food. Bon appetite.

4 Responses to JAL’s Extensive Food Options–On the Ground

  1. Layman 6 July, 2010 at 8:17 pm #

    Around 20 years ago, our local state owned airline had the best coffee I have tasted. I would always come from a business trip wishing I could find a comparable cup on the high street. I can also remember some fairly memorable airline meals. So I can understand some of the thinking behind the move to sell some airline food on the high-street.

    Today however, airline meals have been spoiled by penny-pinchers and are rather unremarkable.

  2. Kinbin 7 July, 2010 at 8:26 am #

    If this was intended to be a source of ancillary income, I’d have to admit that imposing a charge on checked bags would yield a significantly higher return, as recently reported by your colleague Sandra Arnoult, totaling a whopping US$769 Million in 1Q-2010.

  3. Will Horton 9 July, 2010 at 3:32 am #

    Interesting theory, Kinbin, but I suspect JAL’s first objective was to promote itself and its brand and not to make money.

    Layman: what airline/country had that coffee?

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