A few weeks ago my colleague Siva wrote about how Thai Airways is going to start selling in shops some of the sauces it uses for in-flight meals.
Over the weekend, during my holiday in Japan, I was walking around the Tokyo station area and stumbled upon a JAL office whose windows promoted ticket sales and a retail store. I was curious what JAL could sell so I went outside and found my question was naive: what can’t JAL sell?
The highlight had to have been all the food items so numerous you could have a full JAL meal from the comfort of your home–way more than just Thai’s sauces (however good Siva may think they are).
To start, have JAL’s signature “Sky Time” drink. For an appetizer, have a packet of fermented soybeans. For a soup, you have three options: curry, soba, and ramen. For your entree, choose one of three pasta dishes and then cap off your meal with some sweets.
In case you think my visit to the JAL store got Lost in Translation, here are some photos of the meal that awaits you–or maybe not.
But what about the million yen question: were customers actually buying these foodstuffs? You bet. I saw one shopping basket filled with JAL food. Bon appetite.