747 retirement nearing, JAL offers memorabilia items (including fuselage-printed seaweed)
Aircraft retirements are typically pegged by cost inefficiencies, and JAL’s retirement of its 747 fleet–once the largest in the world–is the epitome of that maxim.
As part of JAL’s multi-billion-dollar bankruptcy, the carrier will cut 16,000 staff and retire 103 aircraft, including all of its 747s, the last of which is due to leave the fleet next February. Those are tribulations for any carrier, let alone one in Japan with the added ramification of a loss of face.
You thus might conclude JAL wants to put its past behind it, but the carrier has shown it has a sense of occasion: JAL’s Blue Sky shop has a “Thank You Jumbo” line of 747 memorabilia items including the typical medley of stickers (above), drinking glasses, and keychains.
There are also inextricably only-in-Japan gifts, like a JAL kimono and a 747-adorned tempura container featuring a piece of seaweed printed with a 747 fuselage outline (right). I previously covered JAL’s eccentric food items, but 747 seaweed takes the cake and is just as good as visual as when JAL placed a lei around a 747-300 for the retirement of its 747 classics.
Let’s hope these items are only the beginning.
Hat tip to JALPak
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