AirAsia took out a full-page advertisement in today’s Straits Times in Singapore, declaring “We’ve got the stripes – guaranteed to fly everyday” with “stripes” in big block letters coloured in with tiger stripes.
If you’ve heard about Tiger Airways’ flight disruptions last weekend, you will see that the ad is a not-too-subtle jibe by AirAsia at its low-cost rival!
Makes me wonder if Tiger will be hitting back with an ad of its own anytime soon. Tiger’s CEO Tony Davis has never held back when making known his opinions about his competition.
This might just be the start of a catfight in the already extremely competitive low-cost carrier market in the region.