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April 2011 Archives

Thanks to Naviatarie's New Skies, AirAsia considering frequent flyer program

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AirAsia A320
AirAsia Indonesia A320 departing Toulouse on its delivery flight. The aircraft wears its test registration due to Indonesian carriers being banned from the EU. Photograph: AirSpace user apgphoto


I was going through old e-mails (Easter weekend spring cleaning) and was bemused to see an August marketing e-mail from AirAsia poking fun at reward clubs with jibes like "pardon me random rewards card" and "what are you looking at Mr Buy 5 Get 1 Free Coffee Card?"

Only a few weeks prior AirAsia X chief executive Azran Osman-Rani remarked at a Sydney conference that the AirAsia group was mulling a frequent flyer program.

"The way I would look at frequent flyer points is not necessarily the way other airlines have looked at it," Osman-Rani starts. Indeed, two years ago Osman-Rani told me he shunned the thought of a frequent-flyer program. Now technological improvements have created new propositions.

"What has changed is this new engine--the [Navitaire] New Skies platform--and the ability to have a more robust and powerful CRM engine," Osman-Rani says of the booking engine and customer relationship management. "You can now have a real relationship with individuals," Osman-Rani says.

For instance, in exchange for storing all of my trips in an account so I can eventually receive a free ticket, AirAsia could receive valuable marketing information about me, such as where I like to fly, what ancillary options I choose. Rather than spend money on open marketing, AirAsia could spend that budget on a reward tickets.

"Our success relies on our ability to find the right way of connecting and reaching out to people and being able to execute it in a very efficient way," Osman-Rani says. Indeed, as Flightglobal publication Airline Business remarked in a recent editorial, "Airlines will need to plough copious amounts of their ever-scare cash reserves into truly reaching their customers and understanding their individual quirks."

AirAsia has always been improving its implementation, but technical limitations have impeded, for all airlines, faster and more efficient marketing. That is a hurdle AirAsia has been working to overcome. Last year the carrier raised eyebrows when it said a minimal cost advertising campaign on Facebook let it cut back on print advertising. Now New Skies permits the carrier to take another leap.

"It's about being able to create a program because you can do tailored one-on-one marketing, track purchasing patterns, histories, create deals and structures for them," Osman-Rani says.

Many marketing e-mails I receive from airlines are constructed based on what I have told airlines: where I live and travel from and what regions and offers I am interested in.

If AirAsia follows through with its thinking, it will now be New Skies predicting what I am interested in, and alerting me to special offers. But for New Skies to learn about me, it needs to know who I am, and what better way to get that information than a frequent flyer account where all of my trips are stored.

This is also good news for investors. AirAsia becoming leaner helps return dividends. For prospective AirAsia X investors, if the airline knows its passengers better gets them to travel more, that fuels the high growth trajectory the AirAsia X IPO is focused on.

FAT resumes flights with new livery

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Taiwanese carrier Far Eastern Air Transport, known as FAT, has resumed flights after a nearly three year hiatus. The carrier now sports a new livery that features wing-like swooshes on the rear of the fuselage. Here are before and after photos taken by AirSpace user commercial aviation.

Old:
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New:
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First pics of ANA's 'Forward Together' commemorative livery

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Our ubiquitous Asian airport spotter Negrerie Manuel ("commercial aviation" on our photo sharing site AirSpace) has snapped these photos of an All Nippon Airways Boeing 767 carrying the airline's "Forward together as one Japan" phrase as part of a special livery announced earlier this month to mark respect of the lives lost and damage occurred from the earthquake and tsunami that struck the nation, and efforts to re-build. 

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ANA 767

Update: here are some photos from ANA
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Thai Airways gives details of 507-seat A380 configuration

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Thai Airways has released details of its planned seating configuration for its forthcoming Airbus A380 aircraft.

Thai plans to seat 507 passengers in three classes: 12 in first, 60 in business, and 435 in economy, according to Routes.

As our updated A380 chart, below, indicates, Thai will have the same number of premium seats as Singapore Airlines but more economy seats, suggesting Thai will seat cabins on different decks from Singapore or will be squeezing more seats in.

The A380 may prove a challenge for the carrier, Thai Airways President Piyasvasti Amranand told Reuters. "It's very large. It's hard to fill up in the off season."

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It's not Kung Fu Panda but kung fu-armed cabin crews

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It's not Kung Fu Panda but for Hong Kong Airlines cabin crews, they learn wing chun, a form of kung fu that is characterised by short, sharp movements to deal with air rage.

The airline's deputy general manager for corporate communications, Eva Chan, said to South China Morning Post that all staff has been invited to enrol in the training but made it compulsory for cabin crews. On average, the airline has three incidents with disruptive passengers every week.

The idea to incorporate martial arts training came during a company function when senior manages watched a wing chun demonstration and a dance performance by cabin crew. A tailor made course was developed for the airline.

Maybe every cabin crew should learn a form of martial arts so that passengers with preying eyes and itchy fingers can deal with them, swiftly. But swift martial arts movements reminds me of Martin Yan's chicken massage.

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Image via South China Morning Post

ANA launches post-earthquake & tsunami special livery

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Japan's All Nippon Airways has launched a modest special livery commemorating the island nation's efforts to recover from last month's earthquake and resulting tsunami.

The livery carries the phrase "Forward together as one Japan". In front of Japan is a red dot representing the sun; Japan is referred to as the land of the rising sun. (The red dot is also featured on the wing of Japanese-registered aircraft, as well as more familiar places like the country's flag.)

The phrase does not explicitly reference the earthquake and tsunami, but there is no questioning its connotation. It could be said the phrase exemplifies Japan's characteristics of oneness, stoicism, and deference.

Those familiar with aviation in Japan will know the iconic practice of a flight's ground crew waving goodbye to the flight as it taxis out. When Japan Airlines recently resumed flights to Sendai, whose airport was flooded during the tsunami, JAL's president joined the ground crew (photo) in sending off the first flight back to Sendai.

Must read: Rand's view on PLAAF vs. Taiwan

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The implications of a bust up between China and Taiwan are almost too harrowing to contemplate, especially if the United States and Japan were drawn in. The world's inter-connected economy would collapse as the world entered the great unknown. The human toll could be horrendous.

Nonetheless, China is dead serious about getting Taiwan back, and force will remain very much on the table. A recent Rand Corporation report ('Shaking the Heavens and Splitting the Earth') does a good job of discussing how the People's Liberation Army Air Force (PLAAF) would go about conducting itself in war for Taiwan. Including the index the report is an intimidating 308 pages long. The most interesting section by far is chapter 10: "Possible PLAAF Operational Concepts, Capabilities, and Tactics in a Taiwan Strait Conflict."

2010-11-16_08-57-31_840.jpgChapter 10 details how Taiwan's air defences would be overwhelmed by clouds of Chinese ballistic missiles. USAF bases in the western Pacific would receive similar treatment, in addition to attention from dozens of H-6K's carrying long range cruise missiles. Crucially, the USAF has few backup options owing to simple geography: it is forced to operate from a vast ocean with scattered, far-apart airfields. China meanwhile has tremendous strategic depth, with numerous airfields and plenty of space to hide mobile missile launchers.

With Taiwan's air defences knocked out and USAF bases disabled, PLAAF fighters would establish air corridors that its attack aircraft could use to approach Taiwan at low altitude. Ultimately, the PLAAF would establish aerial supremacy over the east coast of Taiwan using long range fighters such as the J-11B (China's Su-27 copy) as well as the J-10 (which would require aerial refuelling at this range). This would prevent American AEW&C planes from peering at shipping in the Taiwan Strait, thus opening the door for an amphibious invasion.

The report focuses on scenarios between 2015-2030, so it is disappointing that it does not explore how China's probable aircraft carrier fleet would likely be employed in the Taiwan scenario. Fascinating reading though, and it makes me wonder whether the 60 F-16 C/D's Taiwan wants from the USA would really make much difference in the event of a shooting war - which, with luck, will never come to pass. 

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Trigger happy over the T-50

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South Korean publications are abuzz with a press pickup that Indonesia will buy 16 KAI T-50 advanced jet trainer aircraft to replace its aging BAE Hawks. The apparent source of the news was a story from Indonesian publisher Seputar Indonesia, quoting Indonesian Air Force chief of staff Imam Sufaat.

Unfortunately no amount of searching on Seputar's website produces an article mentioning the T-50, let alone the air force chief committing to a 16 aircraft purchase. There is also nothing about this on Antara or in the Indonesian papers.

T-50.gifThe Korean reports also say that the Korean government has not heard anything about a purchase, and a KAI executive tells FlightGlobal that he has heard nothing. 

Hmmm...

If nothing else, the Korean press's eagerness to pickup this vague hint of news belies the sense of urgency around winning an overseas customer for the high profile T-50. The aircraft has no overseas wins after losing out to the Alenia Aermacchi M-346 in the United Arab Emirates (though this deal seems to be in limbo), and in Singapore.

Despite a strange incident in January allegedly involving South Korean spies in an Indonesian defence delegation's hotel room, KAI and the T-50 would appear to be in a strong position. South Korea's air force and coast guard operate C-235's made by Indonesia Aerospace, and at Farnborough last year Korea and Indonesia signed an MOU to work on the KF-X project - although Indonesia's commitment to this project could be in doubt.

Watch this space.

Thai navy S-70Bs to the rescue

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Thailand recently saw serious flooding on the resort islands of Koh Samui and Koh Tao in the Gulf of Thailand. A fleet of Thai ships were sent to rescue stranded tourists, with some lucky rescuees getting a free ride to the Thai Navy carrier HTMS Chakri Naruebet, Southeast Asia's only aircraft carrier.

The video above shows general footage from Koh Tao during the flooding, with footage of a navy Sikorsky S-70B at 0:58. A Huey is also in the footage, but I don't believe UH-1s are normally deployed with the carrier.

The videos below show some European kids enjoying their helicopter ride, and the last video a UH-1 flies overhead on final approach.

 Unfortunately I couldn't find any videos of actual flight deck operations during the rescue mission. Not surprising: any tourists lucky enough to be flown to the carrier would have been ushered into the hanger immediately upon landing. An active flight deck during high winds is not the safest place for camera-wielding civilians.

In 1997 I visited the USS Independence (the real Independence, not the littoral combat ship) with a carrier on-board delivery flight. Watching flight ops after lunch I asked the skipper if I could go down and stand with the catapult guys. He politely declined, pointing out that it takes months of training to get onto the flight deck, and that new guys spend a month watching flight ops from the bridge before they are allowed on deck. 

VIDEO: C-17 ops in Japan

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Just wrote an item for next week's magazine about the relief efforts last month in Japan, and the performance of the C-17 in particular. Apparently Sendai airport was not fully open until 28 March following the tsunami on 11 March. The first C-17s, however, were going into Sendai on 20 March after the USAF's 320th special tactics squadron and JSDF personnel cleared the runway.



The 320th has an interesting role: establishing drop and landing zones, combat medical care and evacuation, as well as combat search and rescue. In a war, these would be the guys in charge of repairing airstrips following their capture by US forces. Sendai, of course, was not a combat zone, but it may as well have been: wreckage of vehicles and aircraft strewn all over the runway and apron, making fixed wing ops extremely difficult. The urgency of getting aid to disaster victims would have put a great deal of pressure on the team to get the airfield up and running.

These three videos by USAF Staff Sergeant Mark Leahy give some scope of the C-17 mission to Japan, and the type of heavy kit they're capable of getting into a key area fast.

Flight Attendant Richard Branson At Your Service!

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I saw a Channel NewsAsia article in March saying that Sir Richard Branson will be serving as a flight attendant on a AirAsia X flight from London to Kuala Lumpur on 1 May. Naturally, I was doubtful about it, despite knowing that he lost a bet to AirAsia CEO, Tony Fernandes. 

Earlier today, Tony Fernandes confirmed via Twitter that Richard Branson will serve as a AirAsia flight attendant, complete with a picture of what is purportedly to be his name tag.

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The airline said via it's Facebook page that it'll be a charity flight but the details have yet to be announced, so opportunities to see him in a AirAsia uniform looks bright.

But I have a question: Does he have to shave anything?

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Credit: Images via AirAsia's Facebook page.

China's defence white paper: peace, paranoia, and a paucity of details

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j-20.jpgIt was with some relish that I started reading a translation of China's defence white paper this morning. Entitled 'China's National Defense in 2010', the document was published in English on the China Daily web site on 1 April 2011. As the long, chunky paragraphs rolled slowly along, my hopes of fascinating details soon diminished.

Unusually for a document about military affairs the paper mentions not a single weapons system and is seriously short on the details the world would like to see. More impressively perhaps, it manages to avoid using any of the acronyms that seem to be the mark of most military writing.

The first section acknowledges the world is more peaceful and stable these days, recognizes the inevitability of globalization and an increasingly informationalized society, and states that the outlook for mankind is generally bright. 

Soon enough things take a darker turn: "In a number of countries, outbreaks of unrest are frequently triggered by political, economic, ethnic, or religious disputes. In general, world peace remains elusive." The issues that have plagued man since time immemorial are apparently very much with us.


Then, later, a hint of paranoia (and a dig at the USA): "International military competition remains fierce. Major powers are stepping up the realignment of their security and military strategies, accelerating military reform, and vigorously developing new and more sophisticated military technologies. Some powers have worked out strategies for outer space, cyber space and the polar regions, developed means for prompt global strikes, accelerated development of missile defense systems, enhanced cyber operations capabilities to occupy new strategic commanding heights."

2010-11-16_09-12-35_547.jpgSo much for world peace.  Later on, predictably, the paper emphasises China's seriousness about Taiwan, and again registers China's displeasure about American weapons sales to Taiwan.

As for the PLAAF there is precious little.  A long, 267-word paragraph on the PLAAF essentially says it is being transformed into a more modern, capable force that can perform a range of missions and can operate increasingly sophisticated equipment. 

As for the Chinese military's new weapons and technologies, the report reserves just one frugal line for the PLAAF: "The PLAAF has formed for its air control operations a weaponry system with new types of combat aircraft and ground-to-air missile systems as the spine.
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The white paper concludes with this:

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China attaches great importance to military transparency, and makes efforts to promote mutual trust with other countries in the military sphere. Since 2007, China has begun to report to the UN Standardized Instrument for Reporting Military Expenditures."

It was comforting, at the end, to read that transparency is a priority. With luck the next white paper will offer more details about China's various aircraft projects, its aircraft carrier programme, its DF-21D anti-ship ballistic missile, cyber warfare capabilities, and how these systems tie into its sweeping territorial claims in the South and East China Seas.

Less information is definitely not more when it comes to the development of China's military.

Meanwhile, in Dalian

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varyagmar272.jpgThe cover of this week's Flight International is not of an aircraft, but of a ship, the Nimitz class carrier USS Harry Truman. Naturally there are plenty of aircraft visible: F-18s, E-2Cs, and the odd EA-6B.

The issue marks a century of naval aviation, for which my colleague Stephen Trimble wrote two features about the history of the carrier, arguably the most important warship type of the twentieth century.

Though much is made of China's supposed 'carrier-killer' programmes - the DF-21 anti-ship ballistic missile, the J-20 (is it designed to lob missiles at American carriers?), and its attack submarines - the PLAN seems to be making good headway with the Shi Lang, formerly the Russian aircraft carrier Varyag.

In this morning's troll through the region's defence sites I came across some recent shots of the ship. Most of the scaffolding around the island is gone, the ship boasts a fresh coat of paint, and various antennas (some covered in plastic) have been mounted. The deck crawls with workers.

Sadly there have been no appearances of the J-15 (China's Su-33 knock off) lately, but perhaps we'll see something soon, for things seem to be moving along nicely in Dalian

Few pundits doubt China's ambitions in regard to aircraft carriers. Over the last 100 years the triumphs and tribulations of naval aviation in the west have been of great interest to our readers. Naval aviation developments in the east are bound to be equally captivating over the next century.

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