Tag Archives | AirAsia X

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Branson serves as flight attendant for a day

Sir Richard Branson honoured his bet to serve as an AirAsia Xcabin crew, by donning the low-cost carrier’s red uniform – which includes a skirt- aboard a charity flight on 12 May. The founder of Virgin Group had his legs publicly shaved ata cocktail event the evening before the flight, which operated from Perth toKuala […]

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Thanks to Naviatarie’s New Skies, AirAsia considering frequent flyer program

AirAsia Indonesia A320 departing Toulouse on its delivery flight. The aircraft wears its test registration due to Indonesian carriers being banned from the EU. Photograph: AirSpace user apgphoto I was going through old e-mails (Easter weekend spring cleaning) and was bemused to see an August marketing e-mail from AirAsia poking fun at reward clubs with […]

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Flight Attendant Richard Branson At Your Service!

I saw a Channel NewsAsia article in March saying that Sir Richard Branson will be serving as a flight attendant on a AirAsia X flight from London to Kuala Lumpur on 1 May. Naturally, I was doubtful about it, despite knowing that he lost a bet to AirAsia CEO, Tony Fernandes.  Earlier today, Tony Fernandes […]

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AirAsia X makes its case for Sydney – in the skies

AirAsia X knows a thing or two about making itself heard, especially when it comes to its bid to begin flights to Sydney. The airline has been trying to launch flights to the Australian city for a while now, but the Malaysian government has not given it rights to do so.The carrier’s CEO, Azran Osman […]

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AirAsia X’s long-haul threat to Southeast Asian carriers

AirAsia X continues to expand its network beyond the eight-hour mark after confirming that it will begin flights to Paris as part of its ambitious growth plans.This is the second confirmed European destination for the Kuala Lumpur-based long-haul low-cost associate of Malaysia’s AirAsia. More are likely to be announced in the coming year.Point-to-point travel remains […]

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AirAsia X starts Middle East revolution

Abu Dhabi will be AirAsia X’s new destination and most likely its next base. That is a plus for the city, which is keen for AirAsia X to help it compete with Dubai as a regional hub.It will be interesting to see how Etihad Airways, Abu Dhabi’s home carrier, responds. AirAsia X could be in […]

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Is AirAsia X a threat to Middle East carriers?

AirAsia X is eyeing a “virtual hub” in the Middle East, possibly in either Abu Dhabi or Bahrain.That is an interesting move for the carrier, which needs to deploy its aircraft beyond the 8-hour limit in order to maximise the yields and grow new markets.I wonder, though, how Abu Dhabi’s Etihad Airways or Bahrain’s Gulf […]

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Kepping it in the family makes little sense for AirAsia

It appears as though a merger between AirAsia and AirAsia X will probably not go ahead and that is a good thing.It makes sense to keep AirAsia’s highly successful (albeit still not very profitable) short-haul low-cost business separate from AirAsia X’s riskier low-cost long-haul model. Why should AirAsia’s owners and shareholders take on the additional […]

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