Tag Archives | Airasia

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MAS’ two brand strategy

Malaysia Airlines (MAS) next month is withdrawing from the Penang-Medan and the Kuala Lumpur-Macau routes. These are two routes where it faces stiff competition from low-cost carriers and once again highlights how MAS’ brief attempt last year to mimic low-cost carriers was always doomed to fail. There is no way MAS can compete if it tries to […]

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PICTURE: AirAsia to sponsor Man U jersey?

Malaysian low-cost carrier AirAsia may become Manchester United’s next shirt sponsor.Here is a photo of what it could look like, care of AirAsia CEO Tony Fernandes who posted the snap on his personal blog after being approached by the EPL team. Fernandes suggests on his blog that a deal is unlikely to take place but […]

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AirAsia hits back

Malaysian budget carrier AirAsia is fighting back. The airline has been embroiled in controversy since last month when it was revealed that the government had quietly given it and local conglomerate Sime Darby approval to build an all-new airport outside Kuala Lumpur. Many, including Malaysia’s former prime minister, have questioned whether it is necessary, as […]

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Terminal silence

Controversy is brewing in Malaysia over a new airport that looks set to be built for the capital Kuala Lumpur by budget carrier AirAsia and government-linked conglomerate Sime Darby. It is already a political hot potato and things are likely to get hotter.It all began last month, when it was quietly revealed that the government […]

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