Tag Archives | V australia

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Third time luck for Virgin Blue

There must have been a big sigh of relief in Virgin Blue’s Brisbane headquarters at today’s decision by the Australian Competition and Consumer Commission to give its nod for an alliance with Etihad Airways.Last month, the ACCC rejected Virgin Blue’s application for a trans-Tasman alliance with Air New Zealand. Earlier in September, the US Department […]

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A comfortable ride with V Australia

V Australia, Virgin Blue’s long-haul operation, said today that it is offering some of its business class passengers a free limo ride to town and back. Now, I really don’t know if the passengers that it targets are those who will bother about a free ride to town.I travel economy anyway. So you know what […]

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V Australia’s advertising is stuck in the 80s

  V Australia’s TV commercial looks a lot like a Robert Palmer video from the 1980s which is not surprising because the creative team that came up with it are probably circa 1980s. The 1980s were also a very important time for Richard Branson but I think there is a very real danger that V Australia’s TVC will be […]

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V Australia failing to live up to its namesake

Virgin Blue’s long-haul operation V Australia, which launched operations earlier this year, today announced it has delayed the delivery of two Boeing 777-300ERs, a further sign of the impact the economy is having on aircraft-makers. It is also a sign of how changing circumstances can leave a business plan in tatters. V Australia has been […]

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