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Michael: February 2012 Archives

new-homepage-screen-grab.jpgToday we've made some changes to the flightglobal.com home page and introduced a few additional page types, all designed to help visitors to flightglobal.com more easily access news and blog content.

Many of you have helpfully supplied feedback on the new-look flightglobal since we redesigned last year.

As a result we've been busy re-platforming some critical areas of the site in order to facilitate making rapid changes to layout and content.

The homepage is one of these areas and the initial improvements include:

  • A new full-width News Control exposing a whole bunch more news stories than were previously showcased. As well as the big sectors (aerospace, airlines, military, biz av), there are quick links to other news sector, the most read stories on flightglobal and the latest blog posts.
  • We've taken the opportunity to move the large "skyscape" image and social media links down to the bottom of the page. Although we really liked this as a dramatic design feature, many of you felt that this space could be better used or had thought it was an advert (which it wasn't!).
  • The Careers Control now features training courses, and quick search boxes for both jobs and training courses.
  • We've reintroduced the Question of the Week poll back onto the homepage, which many of you have been asking for.
  • We've also created a series of news listing and rss pages, in light of the feedback saying that some visitors to the site preferred viewing stories in list format rather than the browse-focused news channel pages.
There are a bunch of other tweaks and changes, and we'll continue to introduce them as we focus on tidying up and simplifying the rest of the page with a view to making it a little less blocky and busy.

So thanks for all the feedback and for persevering while we build in enhancements to the new site. Keep it coming.
Today we've upgraded our popular Blogs page with a tidier and up-to-date design.

The new page leads with the latest blog post from the portfolio of Flightglobal blogs.

We've also featured the weekly editorial "comment" from Flight International magazine (also know as the opinion leader column).

This is hosted on Murdo Morrison's Flight International Editor's Blog and is also published in the front of the magazine each week, and offers the "Flight International take" on topical industry matters.

The rest of the page includes all the popular blog-type links and lists, such as the full blog portfolio (from FlightBlogger to the Green Wing), all the latest posts, comments, tweets, social media links, and the top user blogs from contributors on the AirSpace forums.

new-blogs-page.jpg




The winners of the 2011 Aviation Web Awards (aka the Webbies) have been announced today. Congratulations to all the winners and shortlisted entries.

Being passionate about the aviation industry and about digital innovation, it's rewarding to see the wave of new ideas and design improvements continuing, with a heightened focus on usability and customer focus.

A good example of this is the winner of the Website of the Year category - ChangeYourFlight.

This site facilitates the exchange of non-refundable airline tickets for passengers who are unable to travel for one reason or another.

I suspect 5 years ago this site would have been more like a message board (think craigslist) or a standard classified advertising site.

Today - with the emphasis being on usability in design - the site is delivered in a slick, high-usable format that has real potential if they can gain traction with enough of the airlines.

 

You can read the full review of the winners here...

Webbies winners:

WEBSITE OF THE YEAR
Winner: ChangeYourFlight
Runners up:
  • Design Your Own Boeing 787 Dreamliner
  • Airliners.net

BEST MOBILE APP
Winner: Smart BRIEF CABIN
Runners up:
  • PC-12 Digital Airplane Flight Manual
  • Upcast Jetbook

BEST ADVERTISING CAMPAIGN
Winner: AIRBUS LOVE A380, "love at first flight" campaign
Runners up:
  • Bombardier's 25th anniversary
  • Avios

BEST BLOG
Winner: Aspire Aviation
Runners up:
  • David Parker Brown's Airline Reporter
  • Latedeparture.com

BEST USE OF SOCIAL MEDIA
Winner: Scandinavian Airlines
Runners up:
  • Boeing - Design your own Dreamliner
  • Estonia Air