A serious piece by a serious man. Airbus CEO Tom Enders, today writes about aviation and the environment in The Guardian.
An interestingly pitched article - addressed to the industry urging it to do better, but aired in public and noting the industry's achievements to date.
It's attracting plenty of comments - usual mix of sense and nonsense, but including some encouragingly engaged contributions from the anti-camp.
Environmentalists would do well to talk with Enders. He's a straight-talking German who somehow managed to survive the lethal Franco-German in-fighting that plagued Airbus' parent company EADs over the past couple of years. Among journalists he's respected for giving direct, considered answers and expecting intelligent treatment in return.
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