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The inherent problem for manufacturers of small biz jets

By
Murdo Morrison
 on May 23, 2012 7:12 PM
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I've just come across a story by my colleague Kate Sarsfield - due to be published in the 29 May issue of Flight International - which, I think, illustrates why it is going to take a very long time for manufacturers of entry-level and other smaller business jets to get out of the woods.

Austrian charter operator GlobeAir has been one of a tiny number of companies to make a success of the air taxi concept: high utilisation of small business jets for corporate customers. It uses Cessna Mustangs and, since being set up two years ago, has expanded from two to 11 aircraft.

Now chief executive Bernhard Fragner thinks he can take the fleet to 20 in the next two years. Yes, I know we have heard these hyperbolic claims by air taxi firms before (remember DayJet's planned armada of hundreds of Eclipse 500s?), but GlobeAir has actually proved it can do it, so far at least.

So far so good for Cessna, it would seem. But no. Fragner says he can get jets on the "open market" far cheaper than the Wichita manufacturer can sell him new ones. Most of GlobeAir's existing aircraft are indeed secondhand.

The glut of small jets on the market looking for new homes, a hangover from the good times of 2006-2008, means it will be a long time before demand picks up again for production line aircraft. And that's not good news for Cessna or any of its competitors. 

Lifeblood for the industry: donors needed

By
Murdo Morrison
 on May 21, 2012 4:49 PM
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By acquiring Oxford Aviation Academy, simulation and training giant CAE has accelerated the process of consolidation in the fragmented world of aviation training. In sheer size it is up there with FlightSafety International and Boeing's training division, but it has a wider spread of capabilities than either, from ab initio to airline recurrent training.

If this huge organisation works well - and there is no reason why it should not - it will be one of the principal providers of the air transport industry's future life-blood: expertly trained professional pilots and engineers. The airlines themselves have not been preparing for a future in which more skilled personnel than ever before will be required.

As the citizens of the world's emerging giant economies - particularly China - gain the disposable incomes they never had before, demand for air travel is going to boom. But it cannot do so without sufficient trained instructors, pilots and engineers.

A global vision of the industry's skilled personnel needs and how they can be met is desperately lacking. Perhaps a global training empire such as CAE will be better able to "think big" than the old fragmented system of civil and military suppliers. CAE recognises this unprecedented opportunity, but let us hope it, and its competitors, and the airlines, also recognise the need for unprecedented levels of investment.

(This article first appeared as the second comment in Flight International 22 May)

Power of final farewell

By
Murdo Morrison
 on May 21, 2012 4:45 PM
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Even with their eerily bleak composition, fragments of modern machines embedded in a vertical cliff wall, the photographs taken after the Superjet accident do not carry half the impact of those taken before.

Pictures of glamorous young cabin attendants, a confident crew and cheerful delegates coldly closed the distance that normally separates images of wreckage from an observer's sense of reality, and laced the media coverage with a bitter sprinkling of poignancy in a way that a passenger manifest could never have. Walls of rock do not discriminate by passengers' youth.

Pre-empting any accident inquiry means running the risk of appearing arrogant, at best, and downright foolish at worst. But as the crash probe enters the analysis phase, there is no denying that sudden technical failure during low-level flight near a mountain would turn out to be a remarkable coincidence.

And if this latest unhappy encounter between granite and aluminium turns out to be a failure of man, rather than machine, then the non-routine nature of the flight will prove impossible to ignore.

Demonstration flights are not inherently unsafe but they have an ad hoc quality and carry a sense of occasion. Their purpose is to distinguish, and that doesn't mean acrobatics; it can be achieved simply by allowing guests the rare opportunity to visit the cockpit in flight.

Successful demonstrations mean balancing non-standard operating conditions and an informal atmosphere against the strict discipline required for safe flight. Part of the inquiry's unenviable task will be to establish whether that delicate balance was maintained in this case.

The accident, ironically, has generated more publicity about the Superjet than the promotional Asian tour in which the ill-fated aircraft was participating - the first half of which passed largely unnoticed outside of the countries involved - as well as the predictable ill-informed claptrap about the safety of Russian aircraft and the prospects for Superjet sales.

But it has also brought home the human element, through not only the pictures of those involved, but also the testimonies of those who took them, and who, by opting against joining the Superjet on its final departure, escaped sharing the same fate by nothing more than a thought impulse.

All of which makes this particular loss seem somehow even more personal, more unfair and, perhaps, more unnecessary.

(This article first appeared as the lead comment in Flight International 22 May)

Power of final farewell

By
Murdo Morrison
 on May 21, 2012 4:36 PM
| Permalink | Comments (0) | TrackBacks (0)

Even with their eerily bleak composition, fragments of modern machines embedded in a vertical cliff wall, the photographs taken after the Superjet accident do not carry half the impact of those taken before.

Pictures of glamorous young cabin attendants, a confident crew and cheerful delegates coldly closed the distance that normally separates images of wreckage from an observer's sense of reality, and laced the media coverage with a bitter sprinkling of poignancy in a way that a passenger manifest could never have. Walls of rock do not discriminate by passengers' youth.

Pre-empting any accident inquiry means running the risk of appearing arrogant, at best, and downright foolish at worst. But as the crash probe enters the analysis phase, there is no denying that sudden technical failure during low-level flight near a mountain would turn out to be a remarkable coincidence.

And if this latest unhappy encounter between granite and aluminium turns out to be a failure of man, rather than machine, then the non-routine nature of the flight will prove impossible to ignore.

Demonstration flights are not inherently unsafe but they have an ad hoc quality and carry a sense of occasion. Their purpose is to distinguish, and that doesn't mean acrobatics; it can be achieved simply by allowing guests the rare opportunity to visit the cockpit in flight.

Successful demonstrations mean balancing non-standard operating conditions and an informal atmosphere against the strict discipline required for safe flight. Part of the inquiry's unenviable task will be to establish whether that delicate balance was maintained in this case.

The accident, ironically, has generated more publicity about the Superjet than the promotional Asian tour in which the ill-fated aircraft was participating - the first half of which passed largely unnoticed outside of the countries involved - as well as the predictable ill-informed claptrap about the safety of Russian aircraft and the prospects for Superjet sales.

But it has also brought home the human element, through not only the pictures of those involved, but also the testimonies of those who took them, and who, by opting against joining the Superjet on its final departure, escaped sharing the same fate by nothing more than a thought impulse.

All of which makes this particular loss seem somehow even more personal, more unfair and, perhaps, more unnecessary.

(This first appeared as the lead Comment article in Flight International 22 May) 

Latest Flight International: Brazil special and EBACE report

By
Murdo Morrison
 on May 21, 2012 4:00 PM
| Permalink | Comments (0) | TrackBacks (0)

The 22 May issue of Flight International has an in-depth report on one of the world's fastest-emerging aerospace economies, Brazil. The country, of course, is famous for spawning Embraer, a company that in a few decades evolved from a one-model manufacturer to the world's third largest airframer. But there is lots more to Brazilian aviation than its biggest company. The package includes a feature on Eurocopter subsidiary Helibras, Brazil's other OEM, and on CAE, which is expanding its simulator centre footprint in the country to meet surging demand for pilot training. It also looks at how the country's small aerospace manufacturers are moving up the value chain in a bid to participate in two key projects: the KC-390 tanker/transport being developed by Embraer and an all-Brazilian helicopter planned by Helibras.

Also in the issue, we report from an exciting EBACE in Geneva, where there were launches and technology advances aplenty, despite the gloom in the business aviation sector.

There is the latest on the inquiry into the Sukhoi Superjet crash in Indonesia, the Airbus A380 wing fix, and Saudi Arabia's decision to buy Pilatus PC-21s as lead-in trainers. Plus: why French investigators are advising that simulator training should incorporate shock effects. 

Vote for your aviation heroes

By
Murdo Morrison
 on May 21, 2012 3:52 PM
| Permalink | Comments (0) | TrackBacks (0)

This is the last week of voting for the Aviator, Innovator and Leader of the Year in the Flightglobal Achievement Awards. Don't miss your chance to have a say in who wins these prestigious awards, the only ones chosen by the aviation community.

Go to www.flightglobal.com/awards

Also, are you - or do you know someone who might be - the engineering student of the year? The Boeing Engineering Student of the Year recognises the talent of the future and this is the eighth time we will have awarded this prize. There's an expenses-paid trip for two to our awards at the Farnborough air show on offer to the winner, but the ultimate incentive is the kudos and career fast-tracking that comes with the accolade. Previous winners have gone onto great things in the industry.

To learn the stories of previous winners and to enter go to www.flightglobal.com/student

This year, for the first time, there's a special award too for the leading undergraduate submission.

 

Looking back on EBACE

By
Murdo Morrison
 on May 21, 2012 3:18 PM
| Permalink | Comments (0) | TrackBacks (0)

The Flightglobal team returned from EBACE last week having produced three editions of our unique Flight Evening News show daily, as well as a further three issues of our video- and image-packed interactive daily. You can view all our EBACE output - including the iFlights - on www.flightglobal.com/ebace.

My colleague Stephen Trimble gives his thoughts on the show on Flightblogger (flightglobal.com/flightblogger). It's worth a read.

Considering that the European economy is in a slough of despond, it was remarkable how upbeat the sector is, even at the beleagured lower end of the market. Cessna - which took a huge pummelling after 2008, cancelling its high-profile Columbus project and laying off about half its workforce in Wichita - is enjoying a bit of a renaissance, launching the Latitude and Longitude business jets in rapid succession. Hawker Beechcraft - in Chapter 11 - was determined to put on a brave front, and even made a big thing out of announcing more orders at the show than any other OEM. Bombardier's Learjet brand got a fillip with the launch of the 70 and 75.

Manufacturers of bigger jets - Bombardier with its Challenger and Global families, Gulfstream and Dassault Falcon - have been less affected, thanks to resilient demand in Asia and other emerging markets, whereas Airbus and Boeing, at the very top end, have been scarcely scarred by the past four years, with backlogs for BBJs and ACJs remaining solid.

Technology is always one of the most exciting aspects of EBACE, with business aviation often being the first recipient of the latest developments in avionics and cabin management systems. I had a chance to fly during the show, as guest of Honeywell, from Geneva to St Gallen on a Falcon 900LX, with the Honeywell-designed EASy II cockpit, which takes pilot user-friendliness to a whole new level. For passengers, the latest version of Rockwell Collins' Airshow on the iPad, being demonstrated at EBACE, is also pretty impressive. 

Sound and fury signifying nothing

By
Murdo Morrison
 on May 8, 2012 3:15 PM
| Permalink | Comments (0) | TrackBacks (0)

Hands up: who would honestly claim no interest in seeing what happens to a full-sized airliner when it is purposely flown into the ground, given that the only casualties are a bunch of unfortunate mannequins whose reward for a lifetime's dedication to advancing safety is a one-way ticket to Scuppered-on-the-Sand?

Spectacle, such as the televised trashing of a Boeing 727 in Mexico, draws an audience. But it is the bit about "advancing safety" that seems to have been shoehorned into the picture. The accompanying publicity claims noble interests behind the experiment, but its relevance is not entirely clear. With its metal fuselage and rear-mounted engines, the 727 is hardly representative of current aircraft design and construction, where composite materials, underwing high-bypass turbofans and lightweight cabin fittings are typical. The automotive industry would surely scorn any suggestion that crash-testing a 1960s car would give genuine, valuable insights into modern passenger safety.

Ironically, the experiment precisely simulated controlled flight into terrain, long acknowledged as a primary safety concern, the prevention of which would do far more for passenger survival than any number of airframe-design tweaks. There is no global shortage of wreckage from such accidents over which to pore.

Staging a full-scale air crash for television is no mean achievement, and no doubt it is art. But is it science?

(This piece first appeared as the second leading article in 8 May Flight International)

Don't just hang in there

By
Murdo Morrison
 on May 8, 2012 3:05 PM
| Permalink | Comments (0) | TrackBacks (0)

Hang in there. That was the advice business aviation was being given when the banking system went into meltdown in 2008. The industry has been hanging in there now for three and a half years. Things are getting better, but very slowly, and too late for some.

We have been here before. After 2001, the dotcom crash and 9/11 sent the US economy and business aviation into a nosedive. The recovery was rapid, building to an peak in 2008 - but that pattern is not being followed this time.

The US has begun a hesitant bounceback, and corporate profitability figures would suggest more companies ought to be spending some of their cash replacing ageing equipment. The trouble is, economic uncertainty is making them reluctant.

In Europe, traditionally business aviation's second market, things are going from bad to worse, with ailing economies threatening to drag down the strong ones. Few would venture the opinion that the eurozone economy will be in a better state in 12 or 24 months.

Also, business aviation got such a bad press in the crisis - whether it was car bosses flying on corporate jets to beg money from the government, or financiers blithely continuing to enjoy private air travel while others suffered - it has struggled to rebuild its image.

Only in the developing economies is there a bright spot. A new breed of billionaires in China and the
CIS is fuelling demand for top-of-the-range jets, while directors of young companies in Africa, Southeast Asia and Brazil are discovering the time-travel benefits of using business aviation.

Makers of large-cabin types have been less affected than those - like Cessna and Hawker Beechcraft - much more dependent on smaller jets. But so too have those who saw the writing on the wall and reoriented sales and support towards emerging markets.

EBACE is unlikely to see business aviation turn a corner. But - unlike the US automotive industry in the 1970s - it has not turned in on itself. Though cash is tight, virtually all manufacturers have continued to invest in new products. Business jets are among the most technologically advanced flying machines around. Brands remain strong.

The most successful airframers in the next few years will be those that furthest penetrate the virgin territories of the BRIC nations and beyond. As for the traditional markets of North America and Europe - well, hang in there if you can.

(This piece first appeared as the leading article in Flight International 8 May)

Flight International EBACE special

By
Murdo Morrison
 on May 8, 2012 2:10 PM
| Permalink | Comments (0) | TrackBacks (0)

Europe's biggest business aviation exhibition EBACE kicks off on Monday 14 May and this week's Flight International (8 May) sets the scene with a 30-page preview. Centrepiece of the package - and cover story - is a flight test by Peter Collins of the Dassault Falcon 7X with the updated EASy II cockpit. Find out why he thought the avionics system was "as close to a total enhancing package as anything I have come across".

We also assess the state of the market and update on all the manufacturers' programmes, examine business aviation's recent safety record and look at who is entering the small world of VIP completions in Europe. We visit The Jet Business in London, an all-new way of selling business aircraft, and talk to Victor, a start-up which has come up with an innovative way of selling spare seat capacity on charters.

We also assess how well London's business aviation airports are geared up for the Olympics and the challenges of funding business jet purchases at a time of tight credit.

In news: the last F-22 delivery marks the end of an era, Boeing's fuel-saving Max winglet and a special two-page report on the 747-8 from the aircraft's handover ceremony at Lufthansa in Frankfurt. Plus:

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  • Lifeblood for the industry: donors needed
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  • Power of final farewell
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  • Looking back on EBACE
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