A trip through
40 years of BA
It may be commissioned by the airline and therefore short of some of the more salacious detail from its past, but British Airways, an Illustrated History (Amberley Publishing £17.99) is an compelling read mainly because of its plethora of superbly-reproduced photographs, advertisements and other marketing material celebrating 40 years of the UK flag-carrier, with ample older archive material from its predecessors too.
And so it should be, for its author is Paul Jarvis, curator of the British Airways Heritage Collection. The adverts in particular – the one pictured right is from the early 1980s – are a fascinating glimpse not just into how aviation has changed over the decades, but social attitudes too (a poster from the late 1960s BEA days shows four female cabin crew with the tagline “Our birds fly the shortest distance between 89 European points”).
“How times have changed” boasts an advert for Concorde in 1976 when its passengers spent 3.5h flying London to New York, compared with 11h 25 years earlier. Post-Concorde, of course, it takes twice as long – more or less the same as the subsonic option in 1976.
Ryanair’s new advertisements –part of the airline’s charm offensive – are accompanied by classic Motown track Destination Anywhere by the Marvelettes (above, right).
An odd choice perhaps for an carrier notorious for depositing its passengers at remote, secondary airports dozens of kilometres from the city such as Frankfurt Hahn (124km), Oslo Torp (100km) and Barcelona Girona (90km).
Mapping a future
The GAPAN lost navigators debate continues. “Why don’t us navigators start a new guild of navigators – dishonourable or otherwise?” suggests Lyndon York, aerial survey navigator.
This just in…
CNN wins this week’s Stating the Fairly Obvious Award (below). Thanks to Keith Yim.
Anyone recall Trans European Aviation which existed from 1959 to 1962 and then became Trans European Airlines? Geoffrey Nolan is writing an obituary on one of the airline’s key figures and wants information on ownership and management. Geoffnol@aol.com
“At last”, writes Richard Chandles about our 1 April cover. “After years of research into seating the airframers have recognised the inevitable: the most space-effective way of storing self loading cargo is to position them vertically.”