The week after next, a team of us will be descending on Geneva for my favourite industry show, EBACE www.ebace.aero. Launched in 2001, the European Business Aviation Convention and Exhibition has really grown in stature, more than doubling in size since then and becoming the main stage for manufacturers and service suppliers to talk to the business aviation community outside North America. The audience it attracts is top-notch – everyone from the flight departments of big European corporates to the “high net worth individuals”. It is fascinating to watch these blinged-up, perma-tanned, Versace-clad tax exiles flit around the exhibition, mulling whether to choose a Learjet or a Citation in the same way most of us would pick a select a suit in Marks & Spencer.
From a show dominated by European dealers and distributors in its early years, EBACE – still smaller and more manageable than its big US sibling NBAA - now attracts the big-hitters from the big global manufacturers, and it is unusual for the three-day event not to include some pretty big announcements.
Once again, we’ll be publishing Flight Evening News…the industry’s only same-day air show daily. Available at around 1700h at the show and in the convention hotels, as well as on-line on flightglobal.com, the newspaper brings you all the news from that day’s press conferences, as well as plenty of pictures and gossip from around the exhibition hall and static display. For the small team of journalists on FEN, it’s a slog. All stories have to be written, checked, laid out and sent to the printer by lunchtime. The printer then has the unenviable task of getting several thousand copies back to the Palexpo convention centre four hours later.
To read about the trials and tribulations and the tremendous kick you get out of producing a same day show daily, read my blog each day from EBACE.