The word awesome is a little overworked these days (and not just in California) - but it truly does seem appropriate to describe the magnitude of the public relations fiasco that has just been unleased by Britain's currently least favourite major corporation - BAA.
With a stranglehold on London's airports, under siege by just about everybody who comes into contact with them, and a competition authorities investigation just getting underway, now would seem a good time to ingratiate yourself with the world whenever possible.
But instead, this toweringly arrogant company brings us this. I doubt that new owners Ferrovial will let this pass without a head rolling.
(A quick confession here - I'm busy this morning and I haven't had time to check whether the Mirror's story is actually true. But that doesn't seem to matter in the blogosphere - so on this occasion you can choose whether to believe it or not.)