I know, I know, don't say anything. SN Brussels Airlines and Virgin Express aren't rebranding as Sabena. They're rebranding as Brussels Airlines. And I think the image looks pretty snappy. Wasn't my story anyway - just my blog, and you know how reliable they are!
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Sabena - So, a badly exaggerated name alarm
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on November 24, 2006 3:19 PM | Reply
I thought SABENA stood for
Such A Bad Experience Never Again !!!
joeb
on December 11, 2006 8:37 AM | Reply
And do you know where Brussels Airlines' design company might have found its inpiration for the airline's new brand image?
Here:
Boeing777/747