Air travel: The new hotels?

There seems to be a growing trend among airlines to refer to their passengers (a word that seems perfectly adequate) as the more grandiose ‘guests’; an odd trend that makes customers sound like they are entering a hotel rather than a jet.

In promoting Virgin Blue’s Embraer 170 jets, CEO Brett Godfrey talks from a “guest point of view”. He says:

“We (Virgin Blue) cannot wait to introduce the aircraft to Virgin Blue guests in the coming months”

Now, I am all for marketing speak to sell an experience, but does the word “passengers” suffice?

Or maybe soon airlines will start calling First and Business Class guests and Economy as cattle!!!

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