Everything is bigger and better in Dubai, or so the emirate's ruler would have you believe. So it seemed fitting that Ad Air unveiled the world's largest ad there.
The idea behind Ad Air is that the ads are seen by airline passengers who will spot the mammoth ads - 20,000m2, approx 5 acres in size - from their seats.
This style of advertising will seen by many passengers alongside the flight paths in and out of the world’s busiest airports.
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