British Airways recently revealed the identity of the mysterious 'Lauren', whose name has been firmly attached to its new transatlantic carrier project, as the grand-daughter of the carrier's managing director Dale Moss.
It's not the first time British Airways has been a bit cloak-and-dagger about these things. Before Project Lauren, a well-informed contact told me today at the airline's annual New Year lunch in London, there was Project Paddington.
Project Paddington? A code-name for new Oneworld routes to darkest Peru? Not even close. Just BA's cover title for the sale of its BA Connect regional operation to Flybe last year. "Flybe's in Exeter and we're in London. So when the executives needed to discuss the sale they always met in the same place," she says. "Paddington station."