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Why Ank Air should really have thought harder about their logo

If you’re Turkey's World Focus Airlines and you are going to rebrand your company to a name like ‘Ank Air’, you maybe should give the logo design a little more thought:

Ank%20Air.gif

Can you think of anymore stupid rebranding exercises. Have your say on AirSpace

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Comments (5)

Robert Sneddon:

A certain (now extinct) American computer company planned to promote their on-site maintenance support service to customers in Europe (including, of course, the UK) with the slogan "Wang cares."

This did not happen. Shame, I would totally have worn the T-shirt.

TR:

Intentional or not, great idea!!

joe:

re: Ankair (W ankair)
Maybe in Turkish it means soaring to your destination just in time.
..Can The Thai-s be far behind with Phuk-Awff Dreamliners?

Pia Ambrose:

I am pretty sure that it is not intentional as the word "wa*k**" is probably lost on most Turkish people... but considering that a small player in the market manages to create brand awareness (arguably, not in a very subtle manner) and even engages you in a conversation, I think it's a smart move.

Their brand manager should be proud!

Pia Ambrose

Roger:

... except that Ank Air don't seem to have anything to do with World Focus Airlines - there's certainly no mention of Ank Air on the URL you linked to.
There's a Hungarian company called Ank Air at www.ank-air.hu but the new logo doesn't appear on their web site either..

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This page contains a single entry from the blog posted on January 23, 2008 3:34 PM.

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