If you’re Turkey's World Focus Airlines and you are going to rebrand your company to a name like ‘Ank Air’, you maybe should give the logo design a little more thought:
Can you think of anymore stupid rebranding exercises. Have your say on AirSpace
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If you’re Turkey's World Focus Airlines and you are going to rebrand your company to a name like ‘Ank Air’, you maybe should give the logo design a little more thought:
Can you think of anymore stupid rebranding exercises. Have your say on AirSpace
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Comments (5)
A certain (now extinct) American computer company planned to promote their on-site maintenance support service to customers in Europe (including, of course, the UK) with the slogan "Wang cares."
This did not happen. Shame, I would totally have worn the T-shirt.
Posted by Robert Sneddon | January 23, 2008 5:51 PM
Posted on January 23, 2008 17:51
Intentional or not, great idea!!
Posted by TR | January 24, 2008 1:51 AM
Posted on January 24, 2008 01:51
re: Ankair (W ankair)
Maybe in Turkish it means soaring to your destination just in time.
..Can The Thai-s be far behind with Phuk-Awff Dreamliners?
Posted by joe | January 25, 2008 9:59 PM
Posted on January 25, 2008 21:59
I am pretty sure that it is not intentional as the word "wa*k**" is probably lost on most Turkish people... but considering that a small player in the market manages to create brand awareness (arguably, not in a very subtle manner) and even engages you in a conversation, I think it's a smart move.
Their brand manager should be proud!
Pia Ambrose
Posted by Pia Ambrose | February 13, 2008 10:28 AM
Posted on February 13, 2008 10:28
... except that Ank Air don't seem to have anything to do with World Focus Airlines - there's certainly no mention of Ank Air on the URL you linked to.
There's a Hungarian company called Ank Air at www.ank-air.hu but the new logo doesn't appear on their web site either..
Posted by Roger | May 17, 2008 6:13 PM
Posted on May 17, 2008 18:13