Archives

Technorati

Technorati search

» Blogs that link here

Why Ank Air should really have thought harder about their logo

| | Comments (6) | TrackBacks (0) |

If you’re Turkey's World Focus Airlines and you are going to rebrand your company to a name like ‘Ank Air’, you maybe should give the logo design a little more thought:

Ank%20Air.gif

Can you think of anymore stupid rebranding exercises. Have your say on AirSpace

0 TrackBacks

Listed below are links to blogs that reference this entry: Why Ank Air should really have thought harder about their logo .

TrackBack URL for this entry: http://www.flightglobal.com/cgi-bin/mt/mt-tb.cgi/19778

6 Comments

A certain (now extinct) American computer company planned to promote their on-site maintenance support service to customers in Europe (including, of course, the UK) with the slogan "Wang cares."

This did not happen. Shame, I would totally have worn the T-shirt.

Intentional or not, great idea!!

re: Ankair (W ankair)
Maybe in Turkish it means soaring to your destination just in time.
..Can The Thai-s be far behind with Phuk-Awff Dreamliners?

I am pretty sure that it is not intentional as the word "wa*k**" is probably lost on most Turkish people... but considering that a small player in the market manages to create brand awareness (arguably, not in a very subtle manner) and even engages you in a conversation, I think it's a smart move.

Their brand manager should be proud!

Pia Ambrose

... except that Ank Air don't seem to have anything to do with World Focus Airlines - there's certainly no mention of Ank Air on the URL you linked to.
There's a Hungarian company called Ank Air at www.ank-air.hu but the new logo doesn't appear on their web site either..

Re Pia Ambrose.

I'm very sure the word "wash" is lost on most Turkish people as well.

I think we all know it was unintentional??

This is earth I'm on isn't it?

Leave a comment