Never a company that shies away from publicity, Ryanair attempted to capitalise on the loving feeling of Valentine’s Day with a “snogathon” at Leicester Square in Central London.
/>The very cold cupid and head of Ryanair Communications Peter Sherrard (see above) offered passers-by the chance to gain “free tickets” (taxes apart of course!) to places such as Sardinia and Barcelona, by kissing a partner for 60 seconds.
This stunt I was told had been successful in various European cities, where lovers a plenty had shared saliva for air tickets (there’s a television show in there somewhere).
Getting there a few minutes early, I assumed I would have to negotiate past the horde of eager loved-up couples, but England being England, 
I arrived to find a general lack of willingness for the opportunity.
In fact, to our eternal shame, it was the non-English crowd that mainly got involved. From Italians to Americans, they all kissed their way to glory, with one American girl actually asking a random stranger to kiss her for the prize, and one polish couple possibly needing a room after going at it for 3 minutes straight.
Feeling a little left out, I left the group to try and trying to convince more couples to share their love. If nothing else, you have to applaud Ryanair for trying!
on February 15, 2008 1:47 PM | Reply
Gee, I wonder where Ryanair got the idea for their Cupid. Our Cupid looks better:
http://www.blogsouthwest.com/2008/02/04/were-showing-bloggers-the-luv/