Cover your ears, it's sing-a-long-a-low-cost

Just to show there's no sacred ground on which budget airlines aren't prepared to draw battle lines, Ryanair is about to bid for pop-chart glory by backing a single based on its on-board 'trolley song'.

I'd like to tell you that Mr Superfly is a theme inspired by classical giants, interwoven with delicate harmonies and filtered through the vocal chords of angels, but it's actually a sackful of hoppy-boppy squeakiness not unlike the sort you hear when you hold down and repeatedly punch a chipmunk.

It's not due to be released until 10 November but, if you think you can stand it, you can watch a preview here.

Ryanair has a fair bit of competition, though, because German rival Air Berlin's telephone hold-music - another hellish piece of cheesy Europop - has also become something of an Internet hit:

Listen out for that fabulous chorus: Flugzeuge im Bauch, im Blut Kerosin - 'Aircraft in our belly, kerosene in our blood' - and ham-fisted anglo-lyrics like 'Shopping und Business' and 'die City Highlights' crammed into the verse. Class.