As the more regular readers of this blog will know, i am not adverse to clever advertising and novel ways of self-promotion. Sex especially is often an exponent of this type of promotion, as our Online Editor highlighted last year on his blog.
Southwest Airlines today unveiled SI One, a Boeing 737-7H4 registered N922WN, but i guess you will distinguish it from the pack for what’s painted on the side of it first. SI stands of course for Sports Illustrated, and it features on its livery the not at all unpleasant sight of model Bar Refaeli.
Now i don’t want to pick Southwest up on hypocrisy here, but for the Flightglobal reading sisterhood out there i feel i have to ask this question. Wasn’t Southwest the airline that late last year banned Kyla Ebbert from boarding a flight after adjudging her skirt to be too short?And if so, isn’t it a little rich to be using sex so overtly now to publicise the brand?
Before you phone a friend on this question here is a dictionary definition of hypocrisy:
1. a pretense of having a virtuous character, moral or religious beliefs or principles, etc., that one does not really possess.
2. a pretense of having some desirable or publicly approved attitude.
I’ll leave it up to you to decide but here is a clue on one of them...