AirAsia X CEO Azran Osman-Rani just Tweeted that a passenger wanting a return ticket from Melbourne to Perth in Australia booked a ticket that goes via Kuala Lumpur--some 4800 miles out of the way.
Melbourne to Perth direct: 1,681 miles (one way)
Melbourne to Perth via Kuala Lumpur: 6,481 miles (one way)
Why do this? Certainly not as a "mileage run" since AirAsia X has no frequent flyer programme. The answer, Azran says, appears that flying on his airline via KL--despite adding nine hours flying time each way--is cheaper than going direct on an Australian airline.
Tickets to Perth must have been really expensive, or the seats on AirAsia X must have been on a super sale, because we can't find dates and flights that make it cheaper to fly through KL. Or maybe the person wanted to fly a widebody or had a friend flying AirAsia X on some of the segments?
Melbourne to Perth direct: 1,681 miles (one way)
Tickets to Perth must have been really expensive, or the seats on AirAsia X must have been on a super sale, because we can't find dates and flights that make it cheaper to fly through KL. Or maybe the person wanted to fly a widebody or had a friend flying AirAsia X on some of the segments?

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