Social Media Watch: Lufthansa and Twitter

Last week Lufthansa made an interesting announcement on Twitter: they were going to start Tweeting. But not yet.

In the past year we’ve seen companies and individuals jump on board and starting Tweeting right away, not wanting to lose any more time.

But Lufthansa announced last week it would formally launch its @Lufthansa_USA account today, 5 October. Users who followed before a set deadline were promised a reward, which turned out to be $75 off their next ticket.

Does Lufthansa’s decision indicate Twitter has shed its semi-underground status and is now a mainstream marketing tool? Will other airlines or companies follow suit? Stay tuned.

LH Twitter Account.jpg
Lufthansa_USA Twitter account, not yet ready for Tweeting.


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