Spirit’s BP Sale

I wrote on the Airline Business blog last week that Spirit Airlines, known for its cheeky promotions, started offerings “strikingly” low fares once the company and its pilots had reached a tentative labor agreement.

Well today Spirit launched another corny promotion advertising the airline’s leisure destinations, titled “Check Out the Oil on Our Beaches.” As one can see its a (thinly) veiled reference to the current BP oil spill going on in the Gulf of Mexico.

spiritoil.jpgApparently the promotion, which offers $50 off on some bookings, was not understood by everyone who saw it. This afternoon the airline released a statement saying that “we are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots…The only oil you’ll find when traveling to our beaches is sun tan oil.”

You can find the original promotion here.

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