Images and video of an aircraft bearing the new livery of United Airlines and Continental Airlines were released today, to mark the closure of the carriers' merger.
After giving a teaser of what the new livery would look like via an artist's impression issued in August, the airlines' parent United Continental Holdings is now bringing the vision to reality.
More pictures of the new livery
United Continental Holdings expects the merger to general $1-1.2 billion in net annual synergies by 2013, including $800-900 million of incremental annual revenue deriving from "the greater scope and scale of the network, fleet optimisation and expanded service enabled by the broader network of the combined carrier". Continental and United notched up combined revenues of $31.4 billion in the year ending 30 June, 2010.
The tricky task of integrating the two carriers now looms. "We have a lot of hard work ahead," admits Smisek.
Video of the new United-Continental livery: