They have installed a large leader board which aggregates and displays mobile phone log-ins from sites such as Facebook, Foursqaure and Gowalla, as well as streaming tweets from @VirginAmerica next to them.
In addition to giving passengers a more interactive experience, Virgin America is aiming to give regular customers rewards when they log-in via social networks to their associated airports and hotels.
This is an addition to Virgin America’s already existing loyalty programme with TopGuest, which gives perks for social travellers.
This entry was written by Danielle Richardson (@danielle_r) our intern for this week
Picture credit Archangeli