Britain's flag carrier British Airways is calling on artists, chefs and writers to create designs, menus and films which will show its passengers travelling to and from the Games next year that Britain does, indeed, have talent.
BA, as official airline partner of the London 2012 Olympics, launches it's BA Great Britons campaign today, which offers opportunities to work with chef Heston Blumenthal, actor Richard E Grant and artist Tracey Emin, on creative projects.
The airline wants to emblazon its aircraft with a design that captures the spirit of the Games. Chefs are invited to design a menu to satiate passengers onboard, and writers to come up with an original and innovative film script to be shown as a pre-landing film inflight as well as being shown on screens in the Olympic Park, entertaining spectators.
British Airways head of brands Abigail Comber said: "With just over a year to go until the London 2012 Games it's a great time to start communicating some of the great opportunities we're offering, as well as show our commitment to British sporting talent."