American Airlines, which earlier this week succumbed to high fuel prices and a dodgy economy and filed for Chapter 11 – to protect itself from creditors and pave the way for a slashing of wages, benefits and headcount – is joining with fellow-bankrupt and oneworld alliance partner Japan Air Lines to sponsor the 11 December Honolulu Marathon.
As American puts it:
“American’s sponsorship of the Honolulu Marathon means that its partnership with JAL now extends beyond the terminal and through the streets of Honolulu to reach the sandy shores and warm surf of Waikiki.”
American’s and JAL’s corporate generosity extends beyond the race, too. The evening before, their “Sunset on the Beach” spectacular will transform Waikiki Kuhio “into a stage for some of the best entertainment and food available on the island”.
American employees worried about their jobs or salaries might want to do some quick training and run the race. First prize is $40,0000, with an extra $15,000 for breaking the race record, of 2hr 11min 12sec for men and 2hr 27min 19sec for women.
Bankrupt American in the running
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