The £1 million airline brand bet

richard-branson.jpgDelta’s acquisition of a 49% equity stake in Virgin Atlantic has been undoubtedly the aviation headline of the day…Virgin Atlantic’s position in the global airline alliances chessboard might not be the only thing in play though…

Virgin Atlantic’s founder and main shareholder, the famous british entrepreneur Richard Branson is said to have challenged British Airways with a £1 million bet that the Virgin Atlantic brand will still be around five years from now…

Exciting enough for all industry observers…although, after reading IAG’s Willie Walsh’s reply to this proposal we doubt this million is finally going to change hands!

About Miquel Ros

Content Editor at Flightglobal and long-time aviation blogger (http://allplane.blogspot.com)

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