Chet Fuller, senior vice president at Bombardier Commercial Aircraft, sat down with Canada's Business News Network last month for an extended interview discussing the ins and outs of the CSeries and what it takes to sell the new 125 to 149-seat jet to the world's airlines.
Interestingly, the conversation does not touch on the tactic of price as a weapon in a sales battle, an often blunt instrument that Boeing and Airbus have used to maintain their edge in the duopoly. Fuller continually emphasizes the technical merits of the aircraft as its selling point and his fierce belief that the capabilities of the aircraft are its trump card.
Additionally, Phillipe Poutissou, Bombardier Commercial Aircraft marketing vice president, sat down with Air Insight's Addison Schonland recently to discuss progress on the new program and he provides an update on the Complete Integrated Aircraft Systems Test Area (CIASTA) "iron bird" test facility which will come online to mature the aircraft's systems prior to the start of flight testing. The CSeries is slated to make its first flight later this year, followed by it service entry late in 2013.
The candid interview with Fuller runs 30min in three parts and can be found here. At the end of each 10min segment, the video will automatically advance to the next part, though you can find links here for parts one, two and three. Enjoy!
Editor's Note: I'm just back from a week's vacation which took me all over the southeast United States on a 2,300mi road trip across Virginia, North Carolina, South Carolina, Georgia, Alabama, Mississippi and Tennessee. It was a much-needed break and I'm rested and ready for 2012. Happy New Year, everyone!