Archive | February, 2013

How to build a brand that cruises above the rest

British Airways, as a world brand, is second only to Apple among businesses with a base in the UK, and beats all its airline peers according to Business and Consumer Superbrands. Meanwhile as a consumer brand, BA makes it to number four in a list topped by Rolex, Apple and Microsoft, in that order – […]

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Hendell PC-12.jpg

Single-engine IMC: is Europe going there anyway?

Helsinki Vantaa-based Hendell Aviation has just been licensed by the Finnish Civil Aviation Authority for single-engine commercial flights under instrument meteorological conditions (SE-IMC) using its turboprop Pilatus PC-12s.  SE-IMC commercial passenger flight is recognised by the International Civil Aviation Organisation but not by all European Union states. The problem for those – usually countries with […]

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Virtual first flights for the A350

Airbus revealed today that the test-bed A350XWB – known as “aircraft zero” – has started its vrtual first flight(VFF) programme, which the manufacturer describes as “a key step in the final preparation for the actual first flightof aircraft MSN 1 [manufacturer serial No 1] by the middle of this year”. “Aircraft zero” is, in its […]

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