Tag Archives | BA

The A319 interim report

Now the basic truths are known. The NTSB (see previous entry) had indeed exaggerated the nature of the problem the pilots had to deal with, but the pilots would still have had their hands full bringing their ship back home safely. The engine – the right one (No 2) that was seen streaming smoke – […]

Continue Reading

Just how serious was the BA A319 incident?

As I write, the UK Air Accident Investigation Branch has still not told us what happened to the British Airways A319 at Heathrow last Friday (24 May). But it has informed us, rather vaguely through a non-expert spokesperson, that information released by the US National Transportation Safety Board about the event is inaccurate or misleading. […]

Continue Reading

How to build a brand that cruises above the rest

British Airways, as a world brand, is second only to Apple among businesses with a base in the UK, and beats all its airline peers according to Business and Consumer Superbrands. Meanwhile as a consumer brand, BA makes it to number four in a list topped by Rolex, Apple and Microsoft, in that order – […]

Continue Reading