One place where they were funny on April Fools Day was Canada (yes, really). Seems that WestJet, the nation’s number two airline, ran a little news item, complete with a picture, about how it was offering a real deal: real legroom and indeed a sleeper seat. Just pay $12 (in Loonies) extra and you can reserve an overhead luggage compartment and stretch out. Well, humor is perhaps second or third behind hockey amongst Canadian national pastimes, and many in the Great White North took it seriously. So many people called in that the carrier decided to offer a discount on regular tickets to people who asked about the sleeper seats and then decided to buy a regular ("waker?") seat.
On the other side of the world, we hear, Richard Branson gained a lot of Aussie attention by pretending to offer deep discounts on airfare on his Virgin Blue if the buyer was willing to stand. Branson said he'd be willing to toss in a leg rub every few hundred miles, gratis.