Airport revenue diversification 101: To advertise or not?
US airports are struggling with reduced airline service, rising costs, falling demand, etc etc. So they've turned wherever they could to alternative sources of revenue. Denver for instance has oil drills pumping away on its land, as does DFW, but most airports rely on such mundane sources as parking, rents, and advertising. And the ads are turning up everywhere, in such spots as on the baggage-reclaim carousel, and so on. So you'd think they'd take just about any ad that offers revenue. Well, down at DFW, they're thinking, but not too seriously, abut this ad that People for the Ethical Treatment of Animals (PETA) wants to put in the urinals of its men's rooms. The group explains that they'd like to help out DFW in its time of need, and that the scientific evidence is on their side.
Meanwhile, up at MSP (Minneapolis/St. Paul), site of the upcoming Republican convention, an ad on Concourse G (a Northwest area) from the Union of Concerned Scientists shows Minneapolis in the crosshairs and urging the likely GOP nominee, John McCain, to address nuclear nonproliferation. But the agency that runs the airport, MAC (Metropolitan Airports Commission) is removing that ad at Northwest's request.
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