Pay for a pillow? Yes, or sleep on a seat

md_0427130304linus.jpg“From nickels and dimes to $7 bucks.” That would, we predict, be the forthcoming reaction to a move by JetBlue to begin selling a pillow and blanket set on board. The 10-inch-by12 inch pillow and 39-inch-by-51-inch fleece blanket, which fit into a carrying case, also come with a $5-off coupon for a purchase from Bed, Bath, and Beyond, a popular home supplies and furnishings chain. So the $7 purchase costs $5 a pop. The new set replaces the old free pillow that JetBlue, along with almost every airline except Southwest and Continental, has eliminated from their domestic in-flight offerings. But even Linus, that insecure little guy from the Peanuts series, has to have a blankie. Especially a blue blankie.

JetBlue’s blanket and pillow come from a company called CleanBrands, which claims that its are the world’s cleanest because it uses a fabric called Micron One that blocks dust mites, pollen and other annoyances. The airline began experimenting with on-board sales of pillows on some of its ‘red eye’ transcon flights and found that passengers did not object. Or at least were willing to part with their money.

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