Davies adds in an interview with e-consultancy that "the site is not about driving traffic to ba.com as a primary objective." We hear that the entries will be rated by the users, and that entries will be down to the neighborhood level. But ya sort kinda have to wonder if people don't fly between the two cities to find what's unique, not what's similar.
Of the 1.63 million annual bookings between New York and London, BA has about 33% (and about 38% of the seats). Virgin Atlantic is second, with 27% of the bookings and 23% of the seats, according to an August filing with the US Transportation Department. It's locked in a bitter battle with Virgin over premium flyers, and Virgin seems to be doing well.