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Speaking of ancillary fees, some interesting news comes from that interesting Canadian firm, GuestLogix: they’ve announced that you can buy Broadway tickets while flying to the Big Apple “on board a major North American carrier to be announced this fall.” So far, the deal is only with the Shubert Organization, owner of 18 venues around Times Square, including the Shubert, Belasco, and Winter Garden theaters. It also owns TeleCharge, a ticketing service. But at an average transaction price of more than $200, that‘s no small commission. New York live theaters take in about $600 million a year in ticket sales, says Shubert. The organization also owns venues in Las Vegas, Los Angeles, and Chicago, so there’s room for growth. Now, just make sure that the flight attendant rembers to print out and give you your show voucher.
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ancillary revenues, buy on-board, GuestLogix
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