John McCain has taken enormous amounts of flak (the figurative kind, not the kind that brought him down over
We have a survey to prove it. It seems that 'next generation' travellers, those people who embrace technology, with 71% using the Internet to search for travel information, aren't always kids. They are baby-boomers as well as from the 'echo boom' generation, and so are as old as 61. McCain, we know, is about 10 years older, but he has a young wife, so we figure he qualifies.
The survey by PhoCusWright and Ypartnership found that the Internet was the most heavily relied-on source for these 'next gen' travellers, with 41% saying they had have taken a virtual tour of a destination while 37% said they were influenced by personal comments on social networking or travel advisory websites. And fully a third have written and posted a travel review online. But 56% read their newspapers online and most 'next gen' travellers often ignore advertising messages.
The findings "not only suggest the need for a fresh approach to media strategies that will reach this growing audience, but raise provocative questions about the influence of the user-generated content that is now flourishing online," said Peter C. Yesawich of Ypartnership
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