‘Next gen’ travellers, often older, now Internet-reliant

SeniorTechnologySm.jpg

John McCain has taken enormous amounts of flak (the figurative kind, not the kind that brought him down over Hanoi) since he admitted he doesn’t really know how to use a computer. The thing is, he probably deserves it. After all, so many travellers can use a computer or PC to check out airfares, hotels, resorts and so on, and so many of them are not spring chickens.

We have a survey to prove it. It seems that ‘next generation’ travellers, those people who embrace technology, with 71% using the Internet to search for travel information, aren’t always kids. They are baby-boomers as well as from the ‘echo boom’ generation, and so are as old as 61. McCain, we know, is about 10 years older, but he has a young wife, so we figure he qualifies.

The survey by PhoCusWright and Ypartnership found that the Internet was the most heavily relied-on source for these ‘next gen’ travellers, with 41% saying they had have taken a virtual tour of a destination while 37% said they were influenced by personal comments on social networking or travel advisory websites. And fully a third have written and posted a travel review online. But 56% read their newspapers online and most ‘next gen’ travellers often ignore advertising messages.

The findings “not only suggest the need for a fresh approach to media strategies that will reach this growing audience, but raise provocative questions about the influence of the user-generated content that is now flourishing online,” said Peter C. Yesawich of Ypartnership

, , , , , ,

14 Responses to ‘Next gen’ travellers, often older, now Internet-reliant

  1. Seo Services November 12, 2010 at 3:52 am #

    Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  2. movies release dates November 22, 2010 at 5:07 am #

    Nice Movie, I’m really loving this Movie, actors and actris for this movie, as well as the excellent trailers.

  3. FM COsmetics December 11, 2010 at 12:21 am #

    Thank you for great article. I had a very good time reading, and there were few things I was surprised by.

  4. Kvepalai vyrams December 13, 2010 at 5:36 am #

    Yo. First of all – fantastic blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is how it is in reality. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for trying and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  5. Moteriski kvepalai December 15, 2010 at 3:03 pm #

    Good day. First of all – great blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is completely true. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for the great effort and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  6. Tales of Pirates Crusader Leveling Guide December 16, 2010 at 10:01 am #

    Wow, this was very interesting to read. Have you ever considered submitting articles to magazines?

  7. kvepalai pigiau December 16, 2010 at 5:44 pm #

    Hello. First of all – great blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is how it is in reality. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for the great effort and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  8. vyriski kvepalai December 17, 2010 at 4:10 pm #

    Hi. First of all – great blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for the great effort and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  9. Seo Services December 23, 2010 at 2:54 pm #

    Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

  10. kvepalai pigiau December 27, 2010 at 9:20 pm #

    Hi. First of all – beautiful blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for taking your time to write intresting artciles and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  11. Backlinks December 28, 2010 at 12:34 pm #

    Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  12. Link Building Services December 29, 2010 at 4:21 am #

    I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up :)

  13. Link Building Services December 31, 2010 at 1:04 pm #

    Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.

  14. I’m really loving the theme/design of your weblog. Do you ever run into any web browser compatibility problems? A couple of my blog readers have complained about my blog not operating correctly in Explorer but looks great in Chrome. Do you have any solutions to help fix this problem?

Leave a Reply