Atlanta battle ammo is double Delta, AirTran points

atlanta1.jpgDelta appointed a new SkyMiles guy the other day, and told him that as he works to get the loyalty plan ready to integrate with Northwest’s plan when they merge, he’d better keep the frequent-flyer plan sharp. So Jeff Robertson, newly named vice president of loyalty programs, made his first action an offer of double bonus miles on more than 50 routes to or from Atlanta’s Hartsfield-Jackson, the carrier’s biggest hub and home base. The 50 city-pairs include Atlanta and: Akron, Ohio; Dayton, Ohio; Moline, Ill, and White Plains, NY. Sound familiar? They should. They’re AirTran routes. AirTran, which also has its largest base at Atlanta, began a promo a few weeks earlier giving double A+Rewards credits on any route originating from Hartsfield.

Members of the AirTran loyalty scheme get four credits instead of two for the month of September; Delta SkyMiles members get their double points

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until October 10. Delta (and Jeff, below) made their move a day after AirTran changed its loyalty plan; A+Rewards now lets elite level members get free upgrades to business class at the gate, starting 40 minutes before flight time. So who says there’s no competition?

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