Three years old, sort of, US Airways makes some changes

yourfile.jpgUS Airways is three years old. Or maybe more. It’s just about the third anniversary of the takeover of twice-bankrupt US Airways by America West Airlines, a little heard-of upstart out in Phoenix, and now, alas, a friend of Airline Business and indeed a very good all-around fellow is leaving. Travis Christ, who was in charge of the combined carrier’s marketing and loyalty plan, is leaving. He says he’ll tell us where later on, but says it’s not for another airline. A young guy, TC was the target of many a flyer’s wrath as the combined US Airways meshed its two frequent flyer plans and then, like every other airline, made moves to trim the benefits. Some people were particularly incensed that US Airways stopped giving elite level members of Dividend Miles, its frequent-flyer plan, extra points for each mile they flew. But we knew TC and we knew he was a solid guy, and we are sorry he is leaving. He was in charge not just of the loyalty plan but also in charge of US Airways advertising (back when they still did it) and sales and stuff. He was the airline’s Internet and website architect and designed its on-line marketing efforts.  

Before that, Travis was the marketing guy for America West. He went to America West (‘HP’) from Continental, where he’d been a government-affairs manager and a senior route analyst.

Also leaving is Larry LeSueur, who was in charge of integration efforts after the fall 2005 merger. Officially charged with culture, recruitment and the like, he had been the head of the America West hub at Phoenix. He joined early on, in 1984, as a bag tosser

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