Sabre, the big Texas-based former American Airlines unit, has unveiled a way to sell separate classes of seats within the same cabin as part its GDS. Its first big US customer for this is Midwest Airlines, which is counting on a conversion of its once single-class (‘every seat first class’) cabin as a key to survival. Because Midwest
uses the basic Sabre service, it was just a matter of building up the module, but Sabre will offer the service elsewhere.
Sabre is perhaps late to the sell-up party, following the Amadeus Altea platform’s expansion of sales and merchandising services by several months. United and Singapore airlines have both reported strong results though their Altea adaptation. The Sabre developments are part of a new reservations system that is part of its SabreSonic product called Customer Sales and Service. the big question now: Will they be able to make folks as pleased as these happy campers?