Okay. We still like AirTran. They have resisted a few ugly things that clearly have tempted them, like charging for the first checked bag or advertising inside the airplane. The outside of the airplanes have lots of marketing stuff on them, but they’re all AirTran ads, like the image of racecar driver Danica Patrick that they slapped on the side of a 717. But now the carrier, which has almost all of its operations at Atlanta, has begun advertising in the skies over the city of Peachtrees.
(The picture above, from Flickr, is from an aerial effort a few years back Down Under.)
Literally. It hired a pilot and plane to sky write ads in the skies over Atlanta’s Georgia Dome and downtown and its big shopping area, the Galleria, with catchy slogans like FLY AIRTRAN or AIRTRAN SALE. We like this; we haven’t seen this sort of cleverness since Phil’s Burgers down at the beach.