AirTran invites fond memories for its 15th anniversary

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AirTran is trying an experiment in social marketing and community-building as part of its fifteenth birthday celebration. The discounter created a web-based community that lets flyers post personal stories about how the airline played a role in their lives.

The website has four categories of stories for passengers to submit: My Family Travel Story, My Romantic Travel Story, My Business Travel Story, or My Last-Minute Travel Story. The stories, suggests Tad Hutcheson, vice president of marketing and sales for AirTran, could range from a description of one special flight with someone special to noting a route addition that made it easier to visit family, friends or business associates in a new city. “We want to involve our passengers in celebrating our 15th anniversary,” Tad says.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The site will be up through November 15 and the carrier will choose four winners, one from each category, for the prizes: a set of AirTran coach tickets and $500, presumably to help rekindle the love that first burned in Atlanta. Or Akron/Canton.

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2 Responses to AirTran invites fond memories for its 15th anniversary

  1. Lonnie Heward February 9, 2009 at 9:13 pm #

    I cannot believe that Airtran is still in business after 15 years. Their service is terrible and unreliable and their staff if rude and could care less about your experience.

  2. watch true blood online December 3, 2010 at 5:28 pm #

    really usefull

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