Virgin says: Refundability, yes, transferability, yes

You can get your money back, but only if you pay more. That's the way airfares work, and have since Air Canada led the airline industry off into the unbundling of fares and services. AirTran offers refundable fares and Southwest does as well, both in the higher fare categories, but some low-fare airlines were a tad slow to adopt this facet of fares, in part because they had long held that low fares were, by definition, not refundable. That began changing when JetBlue decided in January that it would offer fully refundable fares in a bid to get more corporate and business travel. Businesses travellers like refundability because it means that when their plans are changed at the last minute, they can get their money back. Comes now Virgin America, which says it will make refunabilty the centrepiece of a new fare class it is calling Main Cabin Select. (Above is the main Main Cabin.)