At United, they're doing some interesting things like announcing the first sale on an ancillary charge that we've seen. United is running a promotion that gives a 20% discount if travellers pay their first-bag fee on line by February 1 of next year. And the airline pulled back on its plans to raise the fee to check a second bag. The increase, set for Monday, from $25 to $50, followed moves by others, but instead it will stay at $25. The new chief marketing and customer officer, Dennis Cary, says "we are listening to our customers." Cary said this before when he took back United's plan to charge for food on international flights and to rescind its long-standing policy of giving a 500-mile minimum credit to its frequent flyers. The carrier has done a few more interesting things: it has rejigged united.com so that passengers can go on-line and pay fees for checked bags, which should save time at the airport, or they can purchase United's Award Accelerator, which lets members of its Mileage Plus frequent-flyer plan multiply the number of points they earn per trip.
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