Okay, we couldn't resist. We've been resisting for about a week now, but we give up. After all, every New Year deserves a new dog, so we present the new JetBlue Jet Paws program, an effort that the New York-based carrier launched to attract dogs, cats and their owners to the airways. The program includes special tags for a bag that the doggy or pussycat will ride in and a few other tidbits. As importantly, it gives two True Blue frequent flyer points for each mile (one for the human, one for the non-human).
Of course, some money changes hands, specifically a $100 non-refundable fee, and the animal (dare we use the word) must stay in a container while in the airliner cabin.
The airline has just completed a contest for pictures of cats, dogs, and the people they own, and will announce the winner soon. Above, we reproduce one of the entries. The winners get a free roundtrip for two, two nights in a pet-friendly hotel, while second through fifth-place winners get a JetBlue pet carrier and a JetPaws travel kit. And JetBlue gets the bucks. But to judge by the JetPaws guide, some of the pet-friendly hotels are quite snazzy.