Yes, but do they have those Gotham buskers? We ask because a neat new website dubbed metrotwin has emerged, a site that's about both London and New York, and a site that's from the airline that says it carries more travellers between the two metropoli than any other. But British Airways is so far relatively subtle about its sponsorship. BA's digital marketing manager, Chris Davies, says that it will rely on user-generated content for the unique element of the site: "it twins recommendations in each city, which users recommend. So if you are looking for the Selfridges of New York, or NYC version of your favourite Sushi restaurant in London, you'll find it on metrotwin.com."
Strategies and tactics: August 2008 Archives
Yes, but do they have those Gotham buskers? We ask because a neat new website dubbed metrotwin has emerged, a site that's about both London and New York, and a site that's from the airline that says it carries more travellers between the two metropoli than any other. But British Airways is so far relatively subtle about its sponsorship. BA's digital marketing manager, Chris Davies, says that it will rely on user-generated content for the unique element of the site: "it twins recommendations in each city, which users recommend. So if you are looking for the Selfridges of New York, or NYC version of your favourite Sushi restaurant in London, you'll find it on metrotwin.com."
Southwest has finally published its winter schedules, starting January 11, and it's taking about 6% out of the system - the airline's deepest cuts in a long time, although company spokespersons are saying that the carrier may add some of the flights back in March. Southwest had for a long time aimed at growth in the 8-10% annual range, but it has slowed that rate to just 4% in 2008 and may be flat for all of 2009. In all, the airline's new schedule will eliminate 196 flights system wide and add six. That's still a softer swipe than other carriers are taking to their schedules, such as United's 16% cut or American's 12%, and if you look very very closely, you really can't find a pattern to the trims except that some very early and very late flights will end, according to scheduling manager Bill Owen.
Is it working? The airlines' survival tactic has been simple: raise fares as much as you can and then cut capacity, assuming th
Well, the evidence would seem to be th
|
Intern |
Q2'07 |
Q3'07 |
Q4'07 |
Q1'08 |
Q2'08 |
|
Average Fare Paid |
$1,788 |
$1,853 |
$1,957 |
$1,911 |
$1,980 |
Why now? Out in California, where so many interesting things come from, a group calling itself theairlineoilspin.com has set itself up, "to encourage the public to see through the industry's spin on the issue." The airlines, they say, "have failed to prepare for rising oil prices by continuing to fly older, less fuel-efficient planes unlike many of their competitors in other parts of the world. And even though the airlines promoted multiple pieces of legislation that would place limits on some types of oil speculation, many of the bills supported by the industry include loopholes that allow the airlines themselves to continue speculating. At the same time, the industry has benefited from more than $8.5 billion in taxpayer subsidies since 2001." Some indictment. But....
They showed off a new underground tram system out
ople mover th
No surprises - yet. The pilots at both Delta and Northwest voted overwhelmingly to approve a joint contract for after the two carriers merge. But the joint contract, which pilot union leaders and airline chiefs called historic, really big groundbreaking and huge, does not settle the issue of seniority integration. That will likely be determined by an arbitration panel. In fact, arbitrators have already been chosen to settle the dispute, the very stumbling block that derailed the merger proposal early this year. Will ALPA's national president, John Prater (left), end up with the hot potato?
From deferral to denial, United may become the first big carrier to take aircraft deferrals to the next stage: outright cancellation. UAL, parent of United Airlines, said deep in a regulatory filing that it may cancel an order for 42 Airbus aircraft, forfeiting a $91-million dollar deposit. United made waves back in 1992 when it broke from its former parent, Boeing, and instead ordered the Airbus narrow-body family to replace its aging 737 fleet. (It still has a slew of 737-500s, but is getting rid of them). But it is "highly unlikely that (United) will take future delivery of these aircraft," UAL said in a Securities and Exchange Commission filing. Airbus has had some 43 cancellations this year, but some of them are in fact order shifts to its A350; Boeing has had none. But JetBlue is deferring Airbus A320 deliveries, and AirTran is deferring Boeing 737-700 deliveries. Both are also selling some of their fleet.
Maybe it's just a symptom, because things between United and its pilots have not been hunky dorey for a long time. The union has issued press releases for a couple of years denouncing United chief executive Glenn Tilton's bonuses and perks, and the airline has played hardball

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