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Strategies and tactics: August 2008 Archives

Airline trip tips for transatlantic twin towns

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header_landing.jpgYes, but do they have those Gotham buskers? We ask because a neat new website dubbed metrotwin has emerged, a site that's about both London and New York, and a site that's from the airline that says it carries more travellers between the two metropoli than any other. But British Airways is so far relatively subtle about its sponsorship. BA's digital marketing manager, Chris Davies, says that it will rely on user-generated content for the unique element of the site: "it twins recommendations in each city, which users recommend. So if you are looking for the Selfridges of New York, or NYC version of your favourite Sushi restaurant in London, you'll find it on metrotwin.com."

Southwest's scalpel: scattered pockets of pain

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132892050_90fbd0da9b.jpgSouthwest has finally published its winter schedules, starting January 11, and it's taking about 6% out of the system - the airline's deepest cuts in a long time, although company spokespersons are saying that the carrier may add some of the flights back in March. Southwest had for a long time aimed at growth in the 8-10% annual range, but it has slowed that rate to just 4% in 2008 and may be flat for all of 2009. In all, the airline's new schedule will eliminate 196 flights system wide and add six. That's still a softer swipe than other carriers are taking to their schedules, such as United's 16% cut or American's 12%, and if you look very very closely, you really can't find a pattern to the trims except that some very early and very late flights will end, according to scheduling manager Bill Owen. 

Air fares already up, aiming higher

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flight-times-530.jpg

Is it working? The airlines' survival tactic has been simple: raise fares as much as you can and then cut capacity, assuming that the lowered supply will push up fares. The fare increases as you know are not easy to push through, and even when they're called fuel surcharges, people fight them. So the carriers are relying more on capacity cuts to lead to the natural auction-like effect that takes the supply and demand relationship into reality: fewer seats, people will pay more for what there is. We know capacity is down already, though it's only in the 3%-5% range. The big cuts come next month.

Well, the evidence would seem to be that something is pushing up fares, even as business travellers are trying to get around the trend. The American Express travel unit says that fares are indeed up, with international fares at their highest point in about a decade and domestic fares rising as well. Herve Sedkey, the AmEx global advisory services vice president, says that average domestic business fares are up $24 from a year ago and up $27 from the first quarter of this year, to $260, up almost 12%. International fares paid by business travellers are up to their highest levels since AmEx began tracking fares in 1999, to $1,980, up 11%, he says.

International

Q2'07

Q3'07

Q4'07

Q1'08

Q2'08

Average Fare Paid

$1,788

$1,853

$1,957

$1,911

$1,980

 Source: American Express Business Travel Monitor

Coalitions, sites battle over airlines, oil

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Union_Published.jpgWhy now? Out in California, where so many interesting things come from, a group calling itself theairlineoilspin.com has set itself up, "to encourage the public to see through the industry's spin on the issue." The airlines, they say, "have failed to prepare for rising oil prices by continuing to fly older, less fuel-efficient planes unlike many of their competitors in other parts of the world. And even though the airlines promoted multiple pieces of legislation that would place limits on some types of oil speculation, many of the bills supported by the industry include loopholes that allow the airlines themselves to continue speculating. At the same time, the industry has benefited from more than $8.5 billion in taxpayer subsidies since 2001." Some indictment. But....

Dulles trains eyes away from the 'Mobile Lounge'

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They showed off a new underground tram system out at Dulles airport the other day, the first stage of nifty automated pe aerotrain_prototype_in.jpg ople mover that will speed through underground tunnels to get flyers from the main terminus out to the airport's remote or midfield concourses. It's $1.4 billion undertaking, started back in 2002, and the system won't open until the fall of 2009. It's something people at Dulles have waited for for a long time, because right now if you're going international or flying on many flights of the airport's main carrier, United, or anyone else out in the D Terminal, you have to get on a lumbering 1962-era mobile lounge --a diesel truck with a room on top - that takes you out to the gates. The airport has 49 of the old behemoths, but they aren't going anywhere.  

Pilots put off the tough one at Delta, Northwest

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ImageView.jpgNo surprises - yet. The pilots at both Delta and Northwest voted overwhelmingly to approve a joint contract for after the two carriers merge. But the joint contract, which pilot union leaders and airline chiefs called historic, really big groundbreaking and huge, does not settle the issue of seniority integration. That will likely be determined by an arbitration panel. In fact, arbitrators have already been chosen to settle the dispute, the very stumbling block that derailed the merger proposal early this year. Will ALPA's national president, John Prater (left), end up with the hot potato?

United moves toward a big order cancellation

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2391307196_f387e83350.jpgFrom deferral to denial, United may become the first big carrier to take aircraft deferrals to the next stage: outright cancellation. UAL, parent of United Airlines, said deep in a regulatory filing that it may cancel an order for 42 Airbus aircraft, forfeiting a $91-million dollar deposit. United made waves back in 1992 when it broke from its former parent, Boeing, and instead ordered the Airbus narrow-body family to replace its aging 737 fleet. (It still has a slew of 737-500s, but is getting rid of them). But it is "highly unlikely that (United) will take future delivery of these aircraft," UAL said in a Securities and Exchange Commission filing. Airbus has had some 43 cancellations this year, but some of them are in fact order shifts to its A350; Boeing has had none. But JetBlue is deferring Airbus A320 deliveries, and AirTran is deferring Boeing 737-700 deliveries. Both are also selling some of their fleet.

Now playing at United: labor-management anger

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Maybe it's just a symptom, because things between United and its pilots have not been hunky dorey for a long time. The union has issued press releases for a couple of years denouncing United chief executive Glenn Tilton's bonuses and perks, and the airline has played hardball at the bargaining table. Now, the unpleasantness is truly out in the open, with United suing its pilots union chapter, its Air Line Pilots Association, and four pilots (three of them ALPA officers) over an organized or semi-organized campaign to take maximum sick leave and indeed to abuse sick leave. Left Field was on Chicago's NPR affiliate, WBEZ, to talk about the suit and its implications.

About this Archive

This page is an archive of entries in the Strategies and tactics category from August 2008.

Strategies and tactics: July 2008 is the previous archive.

Strategies and tactics: September 2008 is the next archive.

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