We're more than a little pleased to have a new addition to our blog portfolio.
The eponymous blog is Learmount and its writer is Operations and Safety Editor David Learmount. David's extremely well known and respected in the industry and will be using his vast experience to help explore the key issues from his particular sector in aviation.
It's actually been a little while now since we've launched a new blog - prior to Learmount it was LeftField back in Feb.
The reason for this is not because David has been holding out of the rack for a record amount of time, quite the opposite. Rather it's that Learmount is the first blog to go live with our new look template.
Even more importantly it's the very first page to go live with our long (long long) awaited redesign.
And with a modern approach towards redesign we're rolling it out to the various parts of the site in stages, as and when we're ready to do so.
First will be the blogs, then the news channels and home page, plus a new shop, next comes jobs, then AirSpace and then to infinity and beyond ...
Probably the most significant element of the redesign at this stage is our "universal header".
We've also deployed the lesser cousins, the "universal footer" which contains navigation to the usual suspects such as T&C and Contact Us, as well as links to other Flight Services and subscriptions.
The universal elements have become a recent necessity, the urgency increasing through the explosive growth of the website over the last 12 months or so. Our rapid expansion added many different platforms, systems and interfaces to the website, such as blogs, AirSpace forums and our jobs service. Most of these varied significantly in look and feel and so contributed to "website disorientation", where visitors either get lost through inconsistent navigation or are simply ignorant of content's existence.
Hopefully this is first step to correcting that and also the first big step to delivering our mouth-watering redesign.
As ever, I welcome your feedback ... (email me or comments below)