CoKinetic Systems, which develops
But if you need a quickie refresher about CoKinetic, check out my September 2004 article below called “Virgin America’s
Virgin America has made the unprecedented decision to pick separate providers for its planned inflight entertainment (
The airline has contracted
It is separately in talks with an unnamed
The decision – which appears to be the first of its kind – could represent a shift in how airlines seek
“As a result, the airlines become beholden to the capabilities of that IFE software…and every time they want new features they have to go back to [the IFE platform makers],” notes IFE industry veteran Alan Pellegrini, who is on the board of directors at CoKinetic.
Speaking to ATI, Pellegrini says that “Virgin America stepping forward has enabled that break allowing airlines to explore their own creativity in bringing new functionality to passengers”.
In the future, he adds, this move “could mean that airlines will separate the hardware from the software purchase”, and force “the hardware guys to basically accept that and integrate the interactive engine on their platform”.
CoKinetic also considers its contract with Virgin America to be landmark. “For the first time, airlines can combine applications hosted on their
Under its deal with Virgin America, CoKinetic will also develop a number of software applications that will reside on AirPlay.
CoKinetic is “totally responsible for the interactive experience on that airline. [Virgin America] will still license movies and audio programming but the entire user experience has been handed over to CoKinetic“, says Pellegrini. “It is a pretty substantial project for them,” he adds.
A Virgin America spokeswoman will only confirm that the carrier has entered a contract with CoKinetic. “We are very excited about their capabilities. We have publicly stated that we are going to offer a high-style, low-fare airline service carrying the world renowned Virgin brand and the Virgin style of service,” she says.
While she declines to disclose the specific details of the deal, the spokeswoman notes that the
Virgin America also has not yet revealed what
Source: Air Transport Intelligence news